---
title: "Partner-driven growth for the ICT Channel – UBO"
description: "Join our keynote series for ICT vendors, distributors and IT companies. Discover how to use MDF and partner marketing to generate qualified leads and measurable pipeline."
url: "https://www.ubo.agency/onderscheidend-vermogen-voor-ict-channel/"
language: "nl"
---

Keynote

# _**PARTNER-DRIVEN GROWTH FOR THE**_  
**ICT CHANNEL**

![Portret van Björn Oeben](https://www.ubo.agency/media/uploads/2023/12/bjorn-ubo.jpg?width=1000 "Björn Oeben")

Björn Oeben

Commercial Director

- 11 consecutive keynotes
- Practical tips and insights
- Proven strategies with partners

[Register](https://www.ubo.agency/onderscheidend-vermogen-voor-ict-channel/#inschrijven)Limited number of seats

Make sure you get the maximum impact from marketing and sales through your ICT channel. This keynote series is designed for ICT vendors, distributors and IT companies that go to market with and through partners and want to strengthen their position in a highly competitive market. How do you create a channel proposition that stands out for both partners and end customers? And how do you turn MDF, co-marketing budgets and joint campaigns into real pipeline instead of one-off activities?

In each session, we zoom in on the collaboration between marketing, sales and partners and translate it into concrete plays, dashboards and campaigns that drive long-term growth together with your channel.

## More qualified leads

Run structured lead generation campaigns  
together with your partners

## Higher conversion rates

Turn MDF and partner marketing budgets  
into real opportunities and pipeline

## Stronger revenue growth

Align marketing, sales and partners  
around one joint commercial plan

[Yes, I’d like that!](https://www.ubo.agency/onderscheidend-vermogen-voor-ict-channel#inschrijven)

# Overview of  
_scheduled keynotes_

11

December 2026  
11:00 AM

## **How ICT Distributors Can Create High-Performing Content for Partner Campaigns**

Presentator: Björn

More information

## 

Upcoming  
 keynote

## **How ICT Distributors Can Create High-Performing Content for Partner Campaigns**

- 11 December 2026
- 11:00 AM
- ± 30 min

![Portret van Björn Oeben](https://www.ubo.agency/media/uploads/2023/12/bjorn-ubo.jpg?width=800 "Björn Oeben")

Björn Oeben

Generic vendor decks and PDFs rarely drive engagement via partners. In this keynote, we show distributors and IT companies how to create channel-ready content and campaign assets that partners actually use – fully aligned with vendor messaging, but optimized for local markets and real buyer needs.

[Register now](https://www.ubo.agency/onderscheidend-vermogen-voor-ict-channel#inschrijven)

Limited number of seats

## _**REGISTER**_  
**FOR FREE**

We’re happy you’d like to join us. Register using the form and you’ll receive the access links for the keynote series directly by email.

Aan het laden...