Make sure you get the maximum impact from marketing and sales through your ICT channel. This keynote series is designed for ICT vendors, distributors and IT companies that go to market with and through partners and want to strengthen their position in a highly competitive market. How do you create a channel proposition that stands out for both partners and end customers? And how do you turn MDF, co-marketing budgets and joint campaigns into real pipeline instead of one-off activities?

In each session, we zoom in on the collaboration between marketing, sales and partners and translate it into concrete plays, dashboards and campaigns that drive long-term growth together with your channel.